IMA launches second phase of campaign to promote awareness of EU and EEA EFTA citizens’ rights

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The Independent Monitoring Authority for the Citizens’ Rights Agreements (IMA) has launched the second phase of its social media and radio campaign to promote understanding of the individual rights EU and EEA EFTA citizens have if they arrived in the UK or Gibraltar before 31 December 2020 and have made an application to the EU Settlement Scheme.

Following the success of the first phase of the campaign, which received over 10 million impressions on social media by target audiences, the #YourRights campaign will continue to build citizens’ awareness about the rights they should expect to be upheld. These include the right to live and enter the UK, work and have professional qualifications recognised and be able to access education, pensions, benefits and social security as well as the right to equal treatment following the UK’s exit from the EU. Audiences are encouraged to visit the IMA’s website for more information about these rights.

The campaign’s messages will run on European-language radio stations and via Facebook and Instagram advertising in the UK and Gibraltar from Thursday 16 March..

The IMA will also share campaign messaging across its other social media channels including Twitter and LinkedIn and is hoping to work with partners including advocacy groups and European institutions to ensure messaging reaches citizens.

The campaign’s messaging will continue to address the findings of the IMA’s survey of almost 3,000 EU citizens in the UK in 2021 which found that almost half of those asked were not aware of their rights as contained in the Withdrawal and Separation Agreements and 87% had not heard about the IMA or its work.